India's electronics manufacturing industry stands at a pivotal juncture, poised to transform the nation into a global powerhouse under the visionary leadership of Prime Minister Narendra Modi. As the world witnesses a paradigm shift in supply chain dynamics, India emerges as an attractive alternative destination for manufacturing investments. At the forefront of this revolution is Brandworks, a homegrown electronics manufacturing company that epitomizes the aspirations and capabilities of the Indian electronics ecosystem.
Founded in 2017, Brandworks has risen from humble beginnings as a power bank assembly line to become an industry leader in electronics manufacturing. Its state-of-the-art facility, spanning 210,000 square feet in western Mumbai, is a testament to India's commitment to fostering world-class manufacturing capabilities. With an unwavering dedication to innovation, exceptional services, and high-quality products, Brandworks has garnered the trust and reliability of top electronics brands in India.
Brandworks' expertise as an Original Equipment Manufacturer (OEM) and Original Design Manufacturer (ODM) partner spans a wide array of categories, including consumer electronics, wearable technology, mobile accessories, and Internet of Things (IoT) enabled applications across industries. This diversified portfolio positions the company as a formidable force in India's drive towards self-reliance and global competitiveness in electronics manufacturing.
Aligning with Prime Minister Modi's vision of 'Make in India,' Brandworks is at the forefront of promoting India as a global manufacturing hub. Its hi-tech facility houses 35 production lines with 2 SMT lines, prioritizing precision, efficiency, and automated processes. Delivering half a million units every month, Brandworks employs over 1,000 skilled workers, with a remarkable 70% of its workforce comprising women, many of whom hold supervisory and managerial roles.
Brandworks' commitment to creating an inclusive community is a testament to its dedication to fostering a robust ecosystem for electronic manufacturing in India. The company's rapid growth trajectory of 75% annual increase in revenue further underscores its success in adapting to the latest technological trends and positioning itself as a design and development specialist in the electronic manufacturing space.
Brandworks' comprehensive manufacturing solutions, from design and manufacturing to rigorous testing and on-time delivery, enable its customers and supply chain partners to access high-grade, hi-tech electronics while prioritizing sustainability. With over 50 IDH partnerships in multiple product categories and collaborations with local and international design, tooling, and molding houses, Brandworks creates customized and cost-optimized solutions at the Bill of Materials (BOM) level.
The company's manufacturing strength lies in its highly qualified and experienced team working under SAP and MES environments for managing integrated barcoded processes and product traceability. An in-house team of over 30+ engineers possesses the capabilities to work on LAURA1, IoT-based products in consumer electronics and surveillance devices using AI applications. Brandworks has further strengthened its supply chain by onboarding registered component suppliers and deploying a systemic proprietary tool, reducing lead times by 30% in sourcing.
Brandworks' vision of "a lively pursuit of tech-innovation through dedicated creativity, perseverance, and experience to become a valued partner in the global space" aligns seamlessly with Prime Minister Modi's call for "Local Goes Global." By continuously investing in research and development, Brandworks aims to stay ahead of emerging technologies, driving industry advancements in India and collaborating with industry players across the supply chain spectrum, including IC providers.
The strong-willed, courageous, and diligent management at Brandworks leads from the forefront, positioning the company as a force to be reckoned with in the industry. The trustworthiness earned in seven years is compelling enough to foster a culture of creativity in the electronics manufacturing industry. Vibrant, strong, and evolutionary, Brandworks epitomizes the spirit of Modi's vision for a self-reliant and globally competitive India.
As the Modi government embarks on its third term, the electronics manufacturing industry stands poised to receive a renewed thrust. Experts anticipate a greater focus on creating a robust component ecosystem, enabling a skilled workforce, and fostering innovation through 'Design in India' initiatives. Brandworks, with its comprehensive capabilities, commitment to excellence, and alignment with national goals, is well-positioned to be a torchbearer in India's electronics manufacturing revolution.
With Prime Minister Modi's clarion call for India to increase its share in global supply chains and the nation's unwavering determination to become a $5 trillion economy, the stage is set for companies like Brandworks to lead the charge. By fostering an ecosystem of innovation, collaboration, and manufacturing prowess, India is poised to emerge as a global electronics manufacturing powerhouse, propelling economic growth, job creation, and technological advancements for decades to come.