Education
B.Tech / M.Tech in Electronics, Electrical, Embedded Systems or related fields
MBA or Product Management exposure preferred
Experience & Skills
10 to 18 years of experience in electronics product development, preferably Fintech / Payment / IoT / Consumer Electronics
Proven experience with POS terminals or regulated payment hardware
Strong exposure to Tier 1 / EMS / ODM / OEM environments
Solid understanding of embedded systems, payment hardware architecture, manufacturing scale-up, and certifications
Leadership Competencies
Strong ownership and execution mindset
Ability to work in fast-paced, customer-driven environments
Clear communication and balanced decision-making across innovation, cost, and manufacturability
Key Responsibilities
Product Strategy & Roadmap
Own the NPD roadmap for Fintech products including POS terminals, UPI sound boxes, and new payment hardware
Track market trends, regulatory changes (RBI, NPCI, PCI, EMV, etc.), and customer needs
Translate business and customer requirements into clear product specifications
New Product Development Execution
Lead end-to-end NPD from concept, feasibility, design, prototyping, validation, pilot build to mass production
Ensure delivery aligned to cost, quality, timelines, and performance targets
Drive DFM, DFA, DFMEA, and design reviews to ensure manufacturing readiness
Cross-Functional & Program Leadership
Act as the single-point owner for Fintech NPD programs
Work closely with Hardware, Firmware, Software, Compliance, Supply Chain, Manufacturing, Quality, and Testing teams
Proactively identify risks, manage dependencies, and drive execution
Compliance, Cost & Scale
Ensure adherence to industry and regulatory standards (PCI-DSS, EMV, RBI, NPCI, FCC/CE, BIS)
Coordinate certifications to enable faster go-to-market
Drive cost optimization, product reliability, and smooth transition from NPD to mass production
Team & Stakeholder Management
Build and mentor a strong NPD team for Fintech products
Align internal teams and external stakeholders toward delivery goals
Provide regular program updates to the NPD Director and leadership
Job Description: New Product Development (Fintech)
Reporting to: NPD Director
Business: Fintech Products (POS Machines, UPI Sound Boxes, Payment Hardware & Related Solutions)
Location: Mumbai – Vasai & Goregaon
About the Company
At Brandworks, we specialize in transforming ideas into market-ready products. As India’s full-stack innovation partner, we’re a research-led, design-first company that engineers and manufactures next-generation electronics.
From concept to final shipment, we offer comprehensive solutions across Power, Audio, Payment Devices, Surveillance, and more. We proudly partner with leading Indian and global brands to deliver speed, scale, and reliability.