New Delhi, India – In a significant step toward technological self-reliance, Brandworks Technologies Private Limited, through its newly launched vertical BIRF (Brandworks Innovation Research Foundation), has signed a Memorandum of Understanding (MoU) with the Department for Promotion of Industry and Internal Trade (DPIIT) at Vanijya Bhawan, New Delhi. The collaboration aims to bolster India’s product startups, MSMEs, and entrepreneurs in the electronics and hardware ecosystem by providing access to resources, mentorship, infrastructure, and markets.
The partnership reflects Brandworks’ continued alignment with the Make in India vision. For Ishwar Kumhar, Founder & CEO of Brandworks, the MoU represents both progress and purpose.
“We once navigated the same narrow valleys that startups face today, including prototype dead ends, supply chain gaps, and scaling hurdles. This MoU activates our compass to guide them through.”
Through BIRF, Brandworks is creating a collaborative ecosystem where innovators and industry partners come together to transform ideas into real-world solutions. Startups will gain access to Brandworks’ advanced innovation lab for prototype development and extended mentorship for large-scale manufacturing support.
Under the MoU, DPIIT’s Startup India initiative will facilitate national network access, program participation, and co-branding opportunities. Brandworks will contribute its technical expertise, manufacturing infrastructure, and industry insights to strengthen India’s electronics innovation pipeline.
Mr. Sanjiv Singh, IRS, Joint Secretary, DPIIT, graced the signing ceremony, emphasizing the importance of such partnerships in building world-class products that reflect India’s growing manufacturing excellence.
The collaboration bridges the gap between policy and practice by offering tangible benefits to startups:
Brand Credibility: Authorized association with Startup India enhances visibility and investor confidence.
Network Access: Curated introductions to mentors, investors, and corporate partners.
Visibility and Promotion: Joint amplification of success stories through national platforms.
Knowledge Exchange: Co-hosted workshops that connect policymakers, industry experts, and entrepreneurs.
BIRF brings a comprehensive startup enablement framework offering end-to-end support from lab to market:
Innovation-to-Manufacturing Access: Startups can utilize Brandworks’ incubation facilities for prototyping, testing, and small-batch production.
Commercialization Support: Engineers guide founders through design optimization, compliance, and market readiness.
Scalable Growth: The incubation program aims to onboard 15 startups in 2025–26 and 200+ over the next five years across domains such as electronics hardware, IoT systems, communication modules, and AI-enabled devices.
India’s $91 billion electronics market is at an inflection point. It is strong on demand but still dependent on imports for core components. This partnership seeks to change that by connecting early-stage innovators with the infrastructure and mentorship they need to scale sustainably.
“Most hardware startups die before their first production run,” says Kumhar. “They design brilliant boards but can’t find affordable manufacturing partners. We’ve fought those fires, and now we share the hose.”
As global supply chains evolve and India’s PLI schemes gain traction, the Brandworks–DPIIT collaboration fills a crucial gap in India’s hardware innovation ecosystem by helping ideas move from concept to commercialization with confidence.
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