Research and Innovation Research and Innovation

Research & Innovation

Trend Mapping Trend Mapping

Trend Mapping

Brandworks’ R&D team analyzes global tech trends (e.g., GaN adoption, IoT integration) and consumer behavior shifts to forecast market demands. Using tools like AI-driven analytics and industry reports, we identify opportunities in sectors like fast-charging, smart audio, and sustainable materials. This ensures our partners stay ahead with products aligned to emerging needs, such as solar-compatible power banks or voice-enabled speakers.


Benchmarking Benchmarking

Benchmarking

We rigorously evaluate competitors’ products and industry standards (e.g., charging speeds, energy efficiency) to set performance benchmarks. For example, our GaN chargers outperform rivals in thermal management (tested at 65W–120W) while maintaining compact designs. Collaborations with Qualcomm and Dolby ensure our solutions meet global certifications (CE, UL) and deliver superior cost-to-performance ratios.


product road mapping product road mapping

Product Roadmapping

Brandworks transforms insights into actionable timelines, balancing innovation with scalability. For power electronics, this means phased development of modular chargers (2024: 100W GaN; 2025: wireless integration). Roadmaps integrate sustainability (e.g., recyclable materials by Q3 2024) and tech upgrades (AI-driven BMS), ensuring partners launch future-proof products on schedule. Agile iterations reduce time-to-market by 30% vs. industry averages.