1. Packaging Design & Development
- Design primary, secondary and tertiary packaging for electronics and consumer products.
- Develop packaging concepts aligned with product positioning, brand guidelines and customer requirements.
- Create box designs, sleeves, pouches, inserts, labels, stickers and other packaging components.
- Develop packaging layouts with clear hierarchy, typography, imagery, icons and product information.
- Create packaging variants for different SKUs, models, colours and markets.
2. Dielines & Artwork Preparation
- Prepare and modify packaging dielines according to approved structural dimensions.
- Create accurate print-ready artwork with correct bleed, margins, folds, cut lines and safety areas.
- Manage artwork specifications including dimensions, material, finish, printing process and colour requirements.
- Ensure barcodes, QR codes, regulatory information, product specifications and mandatory content are correctly placed.
- Prepare final files in appropriate formats for printing and production.
3. Structural & Packaging Visualization
- Create 2D packaging layouts and 3D packaging mockups for internal and customer approvals.
- Work with structural packaging vendors to develop practical and cost-effective packaging solutions.
- Evaluate packaging usability, product fit, protection and presentation.
- Support packaging development for new product launches and engineering changes.
4. Print & Vendor Coordination
- Coordinate with packaging printers, suppliers and vendors for artwork execution and sampling.
- Review colour proofs, samples, mockups and pre-production packaging.
- Check print quality, dimensions, finishing, alignment and artwork accuracy before mass production.
- Resolve artwork and production issues with vendors and internal teams.
- Maintain packaging specifications and approved artwork records.
5. Branding & Product Communication
- Ensure packaging follows Brandworks and customer brand guidelines.
- Create visually strong packaging that communicates product features and value proposition clearly.
- Support product launches with packaging visuals, mockups and presentation material.
- Maintain consistency across packaging, product labels and marketing collateral.
6. Cross-Functional Collaboration
- Work closely with NPD, Product, Marketing, Purchase, Quality, Production and SCM teams.
- Coordinate with customers and internal stakeholders to understand packaging requirements.
- Manage multiple packaging projects and deliver artwork within agreed timelines.
- Maintain version control and organized packaging artwork documentation.
